04 Oct 2018
Faces of the PARK
We put a lot of enthusiasm and energy into every communication campaign. We put the emotion and love of the team into the project. Because we firmly believe that this project is the little gem of Sofia. That's why you probably will not be surprised to tell you that in the "Faces of Park-a" campaign we also put our hearts on.
And how it will not be as emotional and enjoyable as the very idea of this campaign has lived its own life and has become part of the mall's team.
We will not lie to you, and we will acknowledge in our hearts that there were also difficulties. Difficulties in choosing whom to include from our faces. Because the people who have imagined us so far are many - chosen by us and pleasant and wonderful.
The beginning
To make it clear - Let's start over! Like any good marketers and communications team, we decided to "ride" the trend and use real people, not models to present our brand - Park Center. So - we started looking for our faces.
The choice
The criteria for choosing Park's faces were many. The most important - people to be natural, positive, sympathetic. Feel good in your skin and be happy with your life. Because happiness, however unbelievable, is a matter of choice. As Lev Tolstoy said, "If you want to be happy – just be!"
We have not used models, we have not looked for people that look like models - it is important to emphasize it. J
Faces of Park-a
It was not surprising that every telephone call with the invitation to attend the session ended with: "Great! I will participate! When? "And these reactions were not only from the people in front of the lens, but also the side of the team behind the picture - stylist, make-up artist, hairdresser and photographer.
The thing was like a song. Sometimes cheerful, dynamic, energetic ... sometimes as sad, but still a song :), right.
Special thanks to all our tenants - the Park Center sites that took the time to help us. Check out their special offers.
#FacesOfThePARK - read about them here: